so!flow conquers cinemas!

The so!flow spot can now be seen in arthouse cinemas across Poland! The main aim of the cinema campaign is to promote three lines of cosmetics dedicated to hair of different porosity:

– Products for low porosity hair – created for hair that is thin, fine and prone to greasiness.

– Products for medium-porous hair – ideal for hair with normal volume and a tendency to frizz.

– High-porous hair products – formulated for dry, brittle and damaged hair.