so!flow conquers cinemas!

The so!flow spot can now be seen in arthouse cinemas across Poland! The main aim of the cinema campaign is to promote three lines of cosmetics dedicated to hair of different porosity:

– Products for low porosity hair – created for hair that is thin, fine and prone to greasiness.

– Products for medium-porous hair – ideal for hair with normal volume and a tendency to frizz.

– High-porous hair products – formulated for dry, brittle and damaged hair.

A nationwide cinema campaign promoting so!flow by Vis Plantis hair care cosmetics has begun. The advertising spot, depicting a series of products designed for different types of hair porosity, will be shown in 280 studio cinemas of the KinAds Media network.

The campaign will run until mid-June and aims to reach a wide audience and build brand awareness among hair care enthusiasts. To help viewers choose the right cosmetics, so!flow is providing a simple hair porosity test on its website https://soflow.pl/en/porosity-test

The so!flow spot can also be seen in selected arthouse cinemas before women’s screenings nationwide. In addition, a nice surprise from so!flow awaits viewers at the end of the spot – welcome to cinemas!

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