A nationwide cinema campaign promoting so!flow by Vis Plantis hair care cosmetics has begun. The advertising spot, depicting a series of products designed for different types of hair porosity, will be shown in 280 studio cinemas of the KinAds Media network.
The campaign will run until mid-June and aims to reach a wide audience and build brand awareness among hair care enthusiasts. To help viewers choose the right cosmetics, so!flow is providing a simple hair porosity test on its website https://soflow.pl/en/porosity-test
The so!flow spot can also be seen in selected arthouse cinemas before women’s screenings nationwide. In addition, a nice surprise from so!flow awaits viewers at the end of the spot – welcome to cinemas!
