The faces of the Vis Plantis campaign are Małgorzata Zielińska, brand manager of Pharma Care, Joanna Ślizowska, marketing & brand manager, Jolanta Langer, R&D director and Anna Tylek, social media manager, who represent the diversity of feminine strength and beauty. The Vis Plantis girls present their favourite cosmetic kits with a smile, so that every woman can emphasise her natural beauty. The campaign aims to highlight the diversity and individuality of women and their beauty rituals, and encourages them to celebrate femininity, take care of themselves and appreciate their own value.
In addition, a competition “When do you feel feminine?” is underway on Vis Plantis’ social media profile, where participants can share their stories and moments of celebrating their femininity, with a chance to win attractive prizes.
The campaign exudes positive energy and colour – each of the ‘Vis Plantis Girls’ in the photos presented herself in a different colour suit. Playing the role of models, being amateurs in the field, they once again showed that “women have power”!
The results of this unique women’s shoot can be seen on our social media 💐🌸
