When building export markets, it is crucial to approach cooperation with a long-term perspective and support the marketing efforts of our international Partners who have chosen to represent our brands in countries located thousands of kilometers away from Poland. That’s why we decided to take part in the amazing OLIFEST event, which was held last weekend in Baku – the capital of Azerbaijan (3,239 km from our headquarters).
Hundreds of visitors had the chance to learn more about our brand and products by participating in contests and various activities. Being close to our target customers and receiving direct, enthusiastic feedback about our cosmetics is truly priceless. The perfect ending to the event was a spectacular evening concert by one of Azerbaijan’s biggest pop stars – Aygün Kazımova.
Our company was represented by our export team: Zuzanna Lorenc-Sadowska i Wojciech Szeliga. We had a fantastic time and returned to Poland enchanted by the beauty of Azerbaijan, the warmth and hospitality of its people, their friendly attitude toward Poland, and the great trust and excellent reputation that Polish-made cosmetics enjoy in the region.
