The collection consists of two scent and care lines: a hydrating line designed for dry hair in need of intense moisture, and a smoothing line that helps reduce frizz and tame unruly strands. They are complemented by UV-filter products that help protect hair from sun damage. The entire range stands out with an energetic, floral design that perfectly fits the collection’s summery character.
Launching the products in one of Poland’s largest retail chains meant working on a new scale for us and coordinating across multiple areas—from production planning and logistics to preparing communications and sales support materials. This experience allowed us to build new capabilities and opened up new opportunities for the brand. However, the project’s most important result is the significantly broader availability of niuviu products, which can now reach a wide range of consumers across Poland.
Thank you to all the teams and partners involved in bringing this project to life. We are thrilled to continue growing our brands together and expanding their presence in the market.
